Salesforce acquires analytics platform Tableau for $15.7 billion

Mae Love
June 12, 2019

On Monday, Salesforce announced that it was acquiring leading analytics platform Tableau Software in an all-stock deal for $15.7 billion, to help enterprise customers accelerate digital transformation efforts with the ability to examine data across their entire business.

Salesforce is buying Tableau for $15.7 billion in an all-stock deal, which has been approved by the boards of both companies.

Salesforce CEO Mark Benioff said the deal will bring together the world's #1 CRM with the #1 analytics platform.

"Tableau can hook up to all the above sources and deliver BI analytics to end users directly, which reduces the data delivery time and democratizes analytics to be created and consumed at all skill levels, without developers", Harrison said. Customers include Charles Schwab, Verizon Communications and Southwest Airlines.

The acquisition of Tableau is expected to be completed during Salesforce's fiscal third quarter ending October 31, 2019, subject to customary closing conditions. In its last fiscal year ending January 31, Salesforce earned $1.43 per share on $13.28 billion in revenue.

In the statement, both vendors also noted their community of users - 1.4 million Trailblazers on the Salesforce side, and 1 million data enthusiasts on Tableau's. The decision to acquire Tableau, an analytics platform and data visualization specialist with over 86,000 clients worldwide, highlights the firm's shift into the analytics field and diversification beyond its main CRM product line.

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The all-stock acquisition was confirmed on 10 June and already has the approval of shareholders.

"Tableau helps people see and understand data, and Salesforce helps people engage and understand customers". The all-stock deal is the company's latest move to ramp up its data visualization tools and to diversify its offerings for its customers.

"I'm delighted that our companies share similar cultures and a relentless focus on customer success", Selipsky said.

Last week Google announced its intention to buy insight platform Looker, which will be integrated into Google Cloud. Google will add Looker to the Google Cloud. Trading was halted last week following news of the company's acquisition.

According to an IDC report from a year ago, worldwide spending on technologies and services that will enable digital transformation to reach $1.8 trillion in 2022.

Hyoun Park, an analyst with technology research firm Amalgam Insights, said that the Tableau purchase is a vital step to help Salesforce compete with Microsoft's Azure Cloud and OneDrive in the cloud data industry.

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