Instagram TV now supports landscape video

Joann Johnston
May 26, 2019

To justify the change, the company compares it to when it began supporting rectangular images and video, not just squares. Similarly, we've heard from viewers who come across landscape videos in IGTV but want to watch them in a more natural way.

Instagram's video platform turns a year old in June.

"That's why we're announcing support for landscape videos in addition to vertical", the firm said in a blog post. Sometimes horizontal videos were already available on IGTV, but they could not be viewed in full screen. For the most part, the heavy focus on the vertical video format was the highlight feature of IGTV - Instagram said it was a natural way of enjoying content on phones when it first launched.

Are you here for landscape videos for IGTV?

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For IGTV, content creators had to separately shoot a video in a vertical square shape to suit the platform. They have heard from creators and audience, and as I can imagine, there were different opinions in the "horizontal vs. vertical video" debate. Instagram is evidently hoping this will push more creators to use IGTV.

Depending on the tried and tested methods of the two apps, Instagram's IGTV has ditched its category-based navigation system's tabs like "For You", "Following", "Popular", and "Continue Watching" for just one central feed of algorithmically suggested videos - much like TikTok, TechCrunch reported on Monday.

We realize this is an evolution from where IGTV started - we believe it's the right change for viewers and creators.

According to some creators who have worked closely with Instagram to create their IGTV content, the app doesn't have a monetization method to make money from their work. While the company's stories format has been highly successful, it's yet to reveal any official numbers for IGTV.

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