Audi kills TT as it bids to become premium EV leader

Mae Love
May 25, 2019

The R8 is credited with boosting Audi's image, but that transformation stated eight years earlier when the company introduced the original TT.

Speaking at Audi's annual General Meeting, chairman Bram Schot admitted that "as a company we have been involved in too many projects" for several years.

The TT Mk2 arrived in 2006, switching to aluminum for its more angular styling. Audi will replace the TT with a new electric vehicle "in a few years", it said.

Sadly, this pocket rocket doesn't seem to jive with Audi's future plans, which are centered around sustainability and electrification of its line-up. "As finance chief, I am already looking forward to every electric auto sold, even if their profitability can not yet achieve that of conventional vehicles".

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Now, though, Audi has confirmed that the TT is being replaced, and it won't be by another gasoline-powered vehicle.

There are still plenty of questions, of course, to be answered. Fast forward 21 years later, and Audi has announced that the current generation model could be its last. By 2025, the automaker predicts, EVs should account for around 40-percenr of its worldwide sales. With the current model now in its sixth year in production, it may not be long before Audi pulls the plug on their smallest coupe. Rumors have indicated the company is considering an electric replacement inspired by the e-tron GT concept and PB18 e-tron.

Seitz argued that every EV sold could potentially generate valuable benefits, such as credits that count against the number of combustion engine cars sold in certain markets like California and China. The instantaneous torque from an electric motor means acceleration can often best that of ICE models, after all.

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