Celebrity chef Jamie Oliver's Italian restaurant chain collapses

Mae Love
May 21, 2019

The U.K. celebrity chef's company filed notice in the High Court for administration, a process similar to Chapter 11 bankruptcy protection in the U.S. The proceedings involve 25 Jamie's Italian, Barbecoa steakhouse and Fifteen eateries in the U.K. but not the worldwide division.

Meanwhile, the business said it had appointed KPMG to oversee the administration process, with a more detailed announcement expected later on Tuesday.

"I am deeply saddened by this outcome and would like to thank all of the people who have put their hearts and souls into this business over the years", he said.

According to data consultancy Kantar, diners in the United Kingdom are increasingly expressing a preference for experiential outlets rather than full-service restaurants such as Jamie's Italian.

"I appreciate how hard this is for everyone affected", he added.

Oliver said Jamie's Italian was launched in 2008 "with the intention of positively disrupting mid-market dining" with higher quality ingredients, animal welfare standards, better service and good value.

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In a letter to staff seen by LBC, Jamie Oliver said he was "devastated" by the need to appoint his "much-loved" restaurants into administration, saying the fate of Jamie's Italian, Fifteen London, and Barbecoa are now "in the hands" of administrators.

Mr Oliver's restaurant empire has taken a few knocks over the past two years.

Oliver's chain is the latest victim of a brutal trading environment on Britain's high streets. "And we did exactly that".

Last year, it was reported it was in £71.5million worth of debt and Jamie's Italian closed 12 of its 37 sites as part of a Company Voluntary Agreement.

KPMG declined to comment.

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