Burger King parent plans to accelerate global growth | AP business

Mae Love
May 18, 2019

The company, which held its first ever investor day on Wednesday, did not immediately respond to a request for investment details of its expansion program.

Canada-based coffee chain Tim Hortons, a subsidiary of Restaurant Brands International (NYSE: QSR), is testing Beyond Meat's plant-based sausages in select markets.

"If you ask us, we're still in the early days of this exciting growth journey", he said.

In addition to the new Beyond Meat options, the Breakfast Anytime menu will see the introduction of Omelette Bites this week. Macedo also stated that they were pretty much excited to be partnering with the leading plant-based meat substitute producer in the world for their new menu items.

Nevertheless, Burger King opened its 1,000 restaurant in China in December 2018, some 13 years after it first entered the country.

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The Beyond Meat Breakfast Sandwich features the vegan plant-based patty with eggs and cheese, while the Vegan Sandwich swaps eggs and cheese for simply the vegan patty with tomatoes and lettuce. It hopes to roll out the products nationally by the end of the summer, depending on the results of the pilot.

The company, which has been affected by slowing growth at its three iconic brands, had brought in the head of its Burger King unit, Jose Cil, as its chief executive officer earlier this year.

The move comes just weeks after Beyond Meat made its public debut - the most successful IPO since the financial crisis - as demand for plant-based food heats up.

"It's a huge consumer market where per capita coffee consumption is growing about 15 per cent a year", Tim Hortons president Alex Macedo said.

Last week, Recipe Unlimited Corp. announced it would launch a plant-based burger from Beyond Meat competitor Lightlife Foods in June.

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