Disney+ streaming service sets November launch

Joann Johnston
April 15, 2019

To make the leap, Disney ended a lucrative licensing relationship with Netflix, which had become the video streaming home for its latest films after their theatrical release, as well as many of its TV series and classic movies.

We'd already had official word from Disney and Marvel that Tom Hiddleston will be headlining his own Loki series, but yesterday's announcement gave us a logo for the Anthony Mackie and Sebastian Stan buddy series The Falcon and The Winter Soldier (see above) as well as the new title WandaVision for the Scarlet Witch and Vision show featuring Elizabeth Olsen and Paul Bettany.

While it has been known for a while now that Marvel will be launching original content on the Disney+ streaming app there has been plenty of speculation as to what will be a part of their new lineup.

Last month Walt Disney Co. closed its $71 billion deal for the film and television assets of 21st Century Fox as the "legacy" producers controlling Hollywood seek to fend off Netflix and other streaming firms including Amazon. Marvel Studios president Kevin Feige was onhand to tease Marvel's offerings on the TV side, which mark new territory as previous Marvel TV projects (like the Netflix shows and Agents of S.H.I.E.L.D.) were handled by Marvel Television's Jeph Loeb.

Nonfiction series also announced earlier this week include Be Our Chef, Cinema Relics: Iconic Art of the Movies (working title), Earthkeepers (working title), Encore!

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Disney+ will debut in the US on November 12 at a price that seems like a direct shot at Netflix.

"This is our first serious foray in this space, and we want to reach as many people as possible with it", chairman and CEO Bob Iger explained at Disney's 2019 Investor Day, where the news was announced. "We'll continue to enhance the user experience with a constant pipeline of high-quality programming, making the service even more appealing to consumers".

Of course, it certainly won't hurt that Disney can now supplement its studio, parks and resorts, media networks, and consumer products segments with Fox's portfolio of film and TV franchises, notably including Deadpool, Avatar, X-Men, Fantastic Four, This Is Us, Modern Family, The Simpsons, and (as Iger noted) National Geographic.

Following its U.S debut, Disney+ will rapidly expand globally, with plans to be in almost all major regions of the world within the next two years. Subscribers will be able to create custom profiles and receive content recommendations based on unique tastes, past behavior, and preferred content. Now it is setting its sights on the small screen as well, by tackling global leader Netflix in the battle of the streaming services. An unprecedented amount of content will also be available to fans for offline viewing. Will you sign up at the $6.99 price point?

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