Netflix confirms that it won’t be part of Apple’s new service

Joann Johnston
March 19, 2019

Netflix, however, won't be a part of this as it wants people to watch its shows on its own platform. "We've chosen not to integrate into their service".

"We prefer to let our customers watch our content on our service", he said at an event attended by Recode.

Hastings noted that Netflix has already been competing with Amazon, so it's used to competitors with deep pockets.

Primarily a DVD delivery service in its early years, the Los Gatos-based Netflix made its first steps into streaming in 2007 when the AOL dial-up sound was still a recent memory for getting online. Apple is hosting a "Show Time" event next week where it will unveil its streaming platform service. These are awesome, large, well-funded companies with very significant efforts. However, Netflix doesn't really see teaming up with Apple for subscribers as an advantage.

"Apple is a great company".

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"These are awesome, large, well-funded companies with very significant efforts", Hastings said.

He also conceded that it could be a while before Netflix enters the Chinese market, Variety reported, after an attempt to get in by partnering with a local company failed.

Sarandos highlighted that Apple TV was not an important source of revenue for Netflix anyway.

STREAMING GIANT Netflix has confirmed that it won't be part of Apple's incoming video service. The company also recently stopped allowing Apple users to subscribe via the App Store billing feature, retaining the 30 percent cut that previously went to Apple.

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