Twitch Streamer Ninja Earned $1 Million For Promoting Apex Legends

Alfred Osborne
March 16, 2019

When Apex Legends released on 4th of February as a free to play, Battle Royale take on Titanfall, the hype it generated caused almost 10 million users to play the game within 72 hours of its launch, and force popular streamers to cash in on its meteoric rise.

Electronic Arts reportedly paid top streamer Tyler "Ninja" Blevins $1 million to play and promote Apex Legends, after it first launched last month. EA and Blevins both refuse to comment on the amount the former paid, however an anonymous source speaking with Reuters suggests that the number climbed as high as seven digits.

There was an indication that the streamers were hired as influencers for the game, after they began tweeting with the hashtag "ApexPartner" and #Ad leading up to its release.

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Ninja built a huge following playing Fortnite, that other little free-to-play battle shooter that you might have heard of.

It's no surprise that Twitch streamers and YouTubers are sometimes paid to play games and so long as it is disclosed as a paid promotion, it tends not to cause too much controversy - even without knowing the exact figures. Is he really worth $1 million to promote a game, though? At the time, though, I was not aware of exactly how much EA was paying streamers like Ninja and Dr. Disrespect. Beyond the initial paid streams, though, appearances were of their own volition. For more information and news about Apex Legends, visit the game's website. "After midday Tuesday, Feb. 5, all Apex Legends streaming content has been organic".

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