Google cracked down on 2.3 billion bad ads past year

Alfred Osborne
March 15, 2019

In total, the search giant took down 2.3 billion ads that violated its advertising policies previous year.

That's a big number, but it's smaller than previous year, when Google blocked 3.2 billion bad ads.

This number is down from the when Google reported it eliminated 3.2 billion ads from its network. The company also removed ads from almost 28 million webpages and 1.5 million apps.

In 2018 they terminated the accounts of one million bad advertiser accounts, which is twice as many as in 2017.

Google blocked 2.3 billion ads in 2018, part of its effort to stop scams, abuse, malware and other problems that can tarnish the online advertising industry on which the internet giant depends. The company says it has added up to 31 new policies a year ago that focus on preventing bad ads in areas like third-party tech support, ticket resellers (banning almost 207,000 ads for ticket resellers), and cryptocurrency.

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It banned bail bond ads effective July 2018 and restricted ads for addiction treatment services to those certified by LegitScript (after suspending them in 2017).

The company also launched 330 new detection classifiers to help detect bad ads at the page level, removing almost 734,000 publishers from its network and bad ads from a total of 1.5m million apps. For example, the company now bans ads promoting addiction treatment services unless the advertiser is a addiction treatment provider.

The spread and monetization of fake news and misinformation have been a focus for the platform - and lawmakers - for more than two years now. "We removed ads from nearly 74,000 pages for violating our "dangerous or derogatory" content policy, and took down approximately 190,000 ads for violating this policy".

Google also launched election ads policies in the US ahead of the midterm elections a year ago and created a political ads transparency report to provide more information about who bought election ads. The company seems to be doing a good job at removing ads that break its rules.

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