The viral 'Trashtag Challenge' encourages people to clean up litter

Olive Hawkins
March 14, 2019

While not all of them are healthy or serve just the goal of entertainment, the newest challenge on the internet, maybe just the change we needed.

The #Trashtag trend first started in 2015 with the outdoor gear brand UCO, who tried to get the #UCOTrashTag trend going.

The recent trend is #trashtag challenge, where people would clean their surroundings and post the before and after picture for the challenge.

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Earlier this week we saw some of the UAE's key figures taking part in a popular social media challenge, as they revealed seven of their favourite books over seven days. We are loving Mother Nature's new makeover. "Take a photo of an area that needs some cleaning or maintaince then take a photo after you have done something about it, and post it here" the picture went viral in a matter of hours and made it to the front page of reddit, as of now the picture has over 140,000 upvotes. It got nearly a new life as many youngsters joined along with more than 25,000 posts already on Instagram alone. One such challenge was the Birdbox challenge, and also "neknominate". People from all over the world and participating and are doing their bit for the environment.

It is indeed a positive social media challenge that has flooded the internet. We have done enough of waste that somehow remains unattended and such challenges only reinstate the idea of making this world a cleaner place. It appears that #Trashtag has already become bigger than #Plogging, but whether you're walking, running, biking, or rolling (whatever works!), picking up trash is a great way to make public spaces safer and more accessible.

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