Fitbit launches four new wearables, new paid service

Alicia Farmer
March 8, 2019

In addition to its new Versa Lite smartwatch and Inspire fitness tracker, Fitbit has announced the Ace 2, the successor to its kids-focused Ace fitness tracker, which it first premiered nearly exactly a year ago today.

You also get smartphone notifications, 4+ days of battery life on average and all the core Fitbit stuff: step counting, step challenges, all-day and resting heart rate so you can feel confident you are still alive, VO2 Max estimates so you can tell how fit you really are, access to Fitbit's excellent app and social networks.

"Bringing more users to the wearables category and growing our community of active users is a critical part of our strategy".

Fitbit Versa Lite shares a similar aesthetic to its more premium brother and is capable of activity, sleep and heart rate tracking. This is because the devices were available exclusively to Fitbit's corporate, wellness, health plan, and health systems partners and customers of their organisations, participants and members. The Fitbit Inspire carries a $69.95 price tag making it one of the more budget-friendly Fitbit solutions, while the Inspire HR is available for $99.95 in Black or Sangria.

Fitbit introduces new Inspire ($70) and Inspire HR ($100), Versa Lite ($160), and Ace 2 for kids ($70)

The Fitbit Inspire and Inspire HR are designed for those who want a lightweight fitness tracker without the complexity of a larger smartwatch. Both feature guided breathing routines, Reminders to Move, touch displays, smartphone linking and up to a 5-day continuous-use power cycle. All of these new wearables are available for purchase already, excepts for the kids-oriented Ace 2 which is scheduled to release this summer. The news comes at the same time as Fitbit is also planning to roll out a "major redesign" of the companion mobile app that works with its wearable devices, with the new design meant to make it easier for users to understand their health and fitness stats. These products are created to help consumers get health and fitness data. It packs all-day automatic activity, exercise and sleep stages tracking, with more than 15 goal-based exercise modes, connected Global Positioning System, and relax guided breathing.

The price is where this gets interesting with it only costing $159.95 / £149.99 / AU$249.95, compared to the standard Fitbit Versa's selling price of $199.95 / £199.99 / AU$299.95.

The Fitbit Ace 2 activity tracker helps kids with ages over 6 learn healthy habits at an early age and encourages them to spend more active time with family and friends. One in five kids is obese today; health trackers like the Ace 2 might help change that.

If you've used the Fitbit Versa, you'll know a lot of the design that's on offer here. Kids can also outfit their display with animated clock faces, which they can browse and select through Kid View in the Fitbit app. "It's not just a device, it's the combination of the device, the data, a smart software platform..." While Fitbit is known for high-end fitness trackers, the company is going after the budget users with these new affordable options. The Fitbit Versa Lite edition is available for presale today for CAD$199.95.

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