The Lagonda All-Terrain Concept Will Be An Electric Cullinan Antidote

Mae Love
February 8, 2019

Aston Martin has positioned Lagonda as the world's first luxury zero emission brand, and the new concept vehicle will preview the first production model, which will also be taking inspiration from the Lagonda Vision Concept which was showcased at last year's Geneva Motor Show.

A single teaser image of the Lagonda All-Terrain Concept has been released.

The sports-car maker outlined its plans for the brand at last year's Geneva show when it unveiled of the Lagonda Vision Concept sedan.

Dubbed the Lagonda All-Terrain Concept the model is expected to be battery-electric, given the fact that the latest rebirth of Lagonda transformed the sub-brand into Aston Martin's all-electric division.

Aston Martin is getting serious about both making SUVs and electric vehicles. The Lagonda All-Terrain Concept, however, will have its market debut in 2021, even before the Vision Concept sedan.

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Andy Palmer, Aston Martin Lagonda President and Group CEO, said, "The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there's still something compelling about the unique atmosphere of a great motor show".

"I'm expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd's reaction first-hand", Palmer concluded. For now, however, the All-Terrain Concept will be free to emulate last year's Vision and attempt to steal the show in Switzerland. Like the original Lagonda, it was an angular affair, dividing opinion but never relenting when it came to luxury or, indeed, power. "It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place".

Get ready for an all-electric, super-luxury SUV with some serious British heritage, as Aston Martin promises a reveal of the off-roader that will relaunch its Lagonda nameplate.

The Lagonda All-Terrain Concept will be revealed at the Geneva International Motor Show which opens on March 7th and runs through the 17th.

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