Amazon Launches an Ad Supported Free Streaming Services

Joann Johnston
January 11, 2019

Older movies like The Illusionist, Memento, and The Last Samurai are now available to watch on the service.

The company said its existing video content - trailers, interviews, and original short series - will be integrated into the new service.

Amazon-owned IMDb launched a new movie streaming platform today called Freedive, and it's basically Prime Video Lite.

Now, that service is officially open for business in the U.S. - dubbed IMDb Freedive, the video-on-demand offering currently provides users with around 130 movies and 29 TV shows to stream for free, as reported by Variety.

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Still, with IMDb already a popular place for many people to visit, it could certainly draw viewer in and serve as a further experiment for the ad-driven streaming market to see just how viable and desirable it is to the broader market.

Amazon Prime Video which is locked in an intense competition against Netflix and Star India owned Hotstar, off-late has also build its film library by acquiring some of the latest films such as Thugs of Hindostan.

The channel is available starting today in the United States on IMDb's website and on Amazon Fire TV devices. Customers can dive even deeper into the titles they are watching on IMDb Freedive by using X-Ray, which is powered by the authoritative information on IMDb about cast, crew, trivia, soundtracks and more. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps". Fire owners can navigate the service by way of a new icon in the "Your Apps & Channels" section or by telling their Amazon smart device, "Alexa, go to Freedive".

IMDb Freedive will compete with AVOD offerings including those from Tubi, Pluto TV and Walmart's Vudu. The company said it will be continually adding new titles.

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