Pantone takes deep dive for color of the year

Joann Johnston
December 10, 2018

Living Coral is one of a number of 2019 color trends we're looking forward to in the new year. A quick look at the colour and how it pairs with oceanic blue and aqua and you can see the potential of such an affirmative tone. Come at us, 2019! It has a golden undertone that "energizes and enlivens with a softer edge", the company states.

And that kaleidoscope is to be found not just in the natural world but on our devices, making the color a flawless bridge for the modern world's complex dimensions, according to Pantone Executive Director Leatrice Eiseman.

For the past 19 years, Pantone's group of experts have been working relentlessly to come up with a "Colour of the Year" to capture the spirit of the times.

"A vivacious coral can infuse new energy into your home-whether you coat an entire room in Watermelon Slice to facilitate inspired conversation and excitement, or use Salmon Coral in a smaller dose on a piece of furniture to liven up an otherwise neutral space".

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This Sept. 12, 2018 file photo shows a model wearing a coral outfit from the Marc Jacobs spring 2019 collection during Fashion Week in NY. 'That's the influence of social media because people want things to stand out.

"We are seeking authentic and immersive experiences that enable connection and intimacy", according to Pantone, adding that the color "encourages lighthearted activity" with its "engaging nature". Well, they're broken into three pairs and refer to a colour's level of lightness, hue and "chroma", on various scales.

And for those non-art majors out there, "chroma" is a description that combines hue and saturation.

Living coral is receiving the baton from a cousin on the color wheel, ultra violet - which, as NPR's Camila Domonoske pointed out a year ago, is not to be confused with invisible ultraviolet (note the lack of a space!) light. Influential in various aspects of the industry, the announcement influences product development, purchasing decisions, graphic design, and more in multiple industries.

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