To boost sluggish iPhone XR sales, Apple announces limited-time trade-in offer

Alfred Osborne
December 6, 2018

AdvertisementThe Clear Case, which leaked out in October, is made with a "blend of optically clear polycarbonate and flexible TPU materials" so that you can enjoy your iPhone XR's design while keeping it protected. It also features improved Face ID thanks to the new security enclave and according to Apple's website, the smartphone is able to provide the best battery endurance when compared to the iPhone XS and iPhone XS Max.

According to Apple's U.S. online store, the clear case is priced at $39, with online orders placed today estimated for delivery within a few days. Apple isn't exactly known for offering such steep discounts on its products, so it can be assumed that the iPhone XR is really struggling to gain traction with customers.

But as the footnote at the bottom of the site explains, " $449 reflects [the] price of iPhone XR after trade-in of iPhone 7 Plus ...

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The new iPhone promotions come as Apple ends its practice of reporting iPhone unit sales, which it had done since launching the first iPhone in 2007.

Analysts at HSBC told investors in a note this week that Apple was "now facing the reality of market saturation" and warned that iPhone unit growth was over for now. Apple says its cheaper iPhone XR has been the best-selling iPhone since its launch. That said, so far, the offer seems to be limited to the United States only.

Ultimately, as Bloomberg points out, these are just the latest indications from Apple that its 2018 iPhone models aren't selling as effortlessly as we've witnessed in the wake of previous iPhone launches. It has grown on me over the month and I've been buying accessories to support its use over the long term. Need to wirelessly charge?

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