Most Black Friday 'deals' cheaper at other times, says Which?

Joann Johnston
November 20, 2018

Black Friday, a day of pre-Christmas discounting borrowed from the U.S., is officially on 23 November, but several major retailers including Amazon, Argos and Currys PC World have already begun their sales campaigns. Total retail spending over the Black Friday weekend is predicted to hit £8.3billion, the Centre for Retail Research said. Luckily for them, Amazon has made it easy to find Black Friday 2018 discounts online, and the sales are live right now. If it does mark down devices, we suspect you'll find better deals at other retailers, including Walmart and Target, both of which are offering sales on the iPad and other devices in the U.S. this Black Friday.

All the retailers that were included in the investigation gave a reply explaining their approach to Black Friday.

New research from consumer group Which? has revealed that the overwhelming majority (87%) of products were actually cheaper at other times of the year. This includes Amazon, which have a tonne of video games on offer at reduced prices.

The 49-inch LG 49SJ810V TV was £599 on Black Friday from Currys PC World, but it was £20 cheaper from the end of December to mid-January, and again in April. These run the gamut from cheap Fire TV-enabled sets to full-featured 4K TVs at extended sizes.

Sony's Cybershot Superzoom camera (left) was advertised as £189 with a claimed saving of £10 on Black Friday by Currys PC World but was also £10 cheaper at least 27 times before the sales event and 43 times after. From the many, many Black Friday specials available now and in the coming days, we've selected six deals below that are particularly.

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Black Friday deals aren't always advertised as the cheapest ever price, but when we surveyed Which? members, 64% said they would expect prices to be at their lowest during a sale than they had been in the previous six months.

Specifically, it is planning to hold a four day "shopping" event. This does not exclude these products from other promotions'.

Currys PC World said that it offers great value on products throughout the year, and offers customers pricing transparency by stating in all channels exactly when a product was available for a higher price.

And remember, prices fluctuate all year round, so don't feel rushed into buying straight away.

A John Lewis spokesperson said that prices are matched throughout the year as part of the chain's Never Knowingly Undersold commitment. But, except for a few retailers that only sell electronics and gadgets, most big stores out there also have a ton of deals a wide variety of products.

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