Activision Takes a Major Financial Hit After Diablo Immortal Reveal Backlash

Alfred Osborne
November 9, 2018

Still, it's not just Diablo fans taking aim at the company for the mobile-only announcement, but other developers as well.

Jefferies Financial Group analyst Timothy O'Shea states isometric action RPGs "attract large, harder core mobile audiences in Asia", and he is confident Diablo Immortal will do the same since "the Diablo franchise is popular in the US, China, Europe and Korea". Instead, Blizzard's Allen Adham noted in a recent Q&A that Blizzard is actually working on several mobile titles for other company properties.

After the debacle at Blizzcon over Diablo Immortal, Blizzard is not stepping away from mobile game development.

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Blizzcon is over but Activision-Blizzard is still suffering from the Diablo Immortal Reveal as company's stock value has dropped by nearly 7%. According to a report, Diablo 4 is in development right now. "Many of them are being developed internally only, and we'll have information to share on those in the future".

Given Adham's comment about the quantity of projects the team is now working on, it's fair to assume that at least some of them will be major PC releases and that, as the company has assured its fans, Diablo 4 will be among them.

Brack said mobile is a "very significant opportunity" for Diablo as it relates to the game's reach and presumably its revenue potential. Diablo: Immortal was a massively disappointing reveal for me too, and it's one that felt borderline tone deaf to a primarily PC community when given the spotlight at BlizzCon - an event that historically caters to Blizzard's most dedicated fans - without even a casual mention of what else might be coming.

The problem here isn't even really that it's a mobile game, it's the improper context Immortal came with. Which is okay? There is news that Blizzard is remaking a lot of their PC masterpiece for mobile gaming.

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