Amazon drops its $25 free shipping minimum for the holidays

Mae Love
November 5, 2018

"This holiday, customers can enjoy free shipping with no minimum purchase amount on orders that will arrive in time for Christmas, including items from Amazon's expertly curated Gift Guides across electronics, fashion, home and toys", said Doug Herrington, Senior Vice President of North American Retail at Amazon. This promotion waives that minimum for the time being, and puts Amazon in-step with competitor Target, which waived its $35 order minimum and now offers free two-day shipping to all customers through December 22. Prime membership is not required, although paid subscribers get free same-day delivery when possible.

Also new for this year, Amazon will be offering Black Friday customers the chance to use Augmented Reality (AR) inside its iOS and Android apps to visualise products to help work out whether a household product will fit - without a tape measure.

Retailers are competing hard for holiday shoppers, who increasingly expect fast shipping that's free.

Amazon has just announced that they are offering free shipping to all Amazon customers in the US with no minimum purchase starting Monday, November 5!

Amazon's move follows similar announcements from Walmart and Target last month. It's $49 free shipping threshold didn't last long after Walmart unveiled its policy of free two-day shipping with every order $35 or more in January 2017.

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The war for online holiday shoppers is already off to a roaring start, and Amazon is preparing to take the lion's share of online shopping again this season.

Those who subscribe to the service will "have an exclusive 30-minute early access period to all Lightning Deals", Amazon explained.

Amazon needs to pump up sales after the company's revenue projection for the rest of the year fell below some wall street analysts' estimates.

Forrester estimates that online holiday sales will account for more than 32% of all online sales for the year.

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