Apple's $1 trillion value at risk after earnings stumble

Mae Love
November 4, 2018

But the move "could ultimately be genius", as "most investors have clearly remained overly fixated on this metric", wrote UBS's Timothy Arcuri, who cut his 12-month target on the stock from $250 to $240 per share.

Revenue for the period climbed 20 percent from a year ago to $62.9 billion. "As demonstrated by our financial performance in recent years, the number of units sold in any 90-day period is not necessarily representative of the underlying strength of our business".

Apple sold 9.7 million iPads during the quarter, gaining share in almost every market it tracked.

The next iPad will be released in Q4 2019 or Q1 2020, Kuo says, and will likely include Apple's new "Time of Fly" 3D modeling technology, which could then reach the iPhone in 2020. The company reported an average selling price (ASP) of $793 for the September quarter, a big jump from $618 reported in the year-ago quarter, and significantly more than the $729 that analysts had expected.The iPhone still contributes more than 60% of overall Apple revenues.

For the quarter ended in September, Apple brought in $62.9 billion in revenue and $2.91 per share in profits, beating expectations of $61.5 billion and $2.79, respectively.

Others were a little more forgiving, pointing out that the move marks Apple's well-documented transition from a big hardware company into a services business.

But now, Apple will give cost-of-sales data for both its total product businesses and its total services business, which will let investors evaluate a gross margin for both.

Despite the declining sales of all the major products, Apple has once again managed to beat the Wall Street expectations in terms of revenue.

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Apple Inc.'s (AAPL) decision to overhaul its reporting structure has stunned investors and analysts.

So at this point these are the cheapest alternatives to the new iPhones that are quite expensive - even the iPhone XR.

Yet sales of Apple's flagship device were essentially flat.

For any company like Apple, this is a severe challenge to address. It fluctuates frequently, so act fast if this offer interests you.

Apple's sales in its latest quarter and its estimates for the holiday season surprised experts.

And, to make it look a strategic decision, Apple will also be hiding the sales figures of iPad and Mac.

Apple sold 46.9m iPhones in the quarter, generating sales of $37.2bn, but eyebrows have been raised by escalating price tags which are stretching the wallets of even the most devoted Apple fans. "The iPhone Max has been selling well and will most likely help increase ASP and gross margin, but we believe it will be hard for ASP to grow in the second half of C2019".

For the whole of 2018, Apple was set to sell about 2 million phones - a drop of about a million from past year, he said, as Indians baulk at high prices for the devices, driven by trade tariffs and a weak rupee.

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