WhatsApp will start putting ads in its Status feature

Alfred Osborne
November 3, 2018

The ads will serve as a monetisation mode in addition to providing opportunities for business to reach WhatsApp users.

Facebook's native advertising system would power the advertisements to WhatsApp and this would help users to understand and participate in businesses through the messaging app.

Chris Daniels of WhatsApp said, "We are going to be putting ads in 'Status".

Since the subscription fee for WhatsApp was removed back in 2016, everyone felt that Facebook will try to get its money out of the messaging service in a different way.

The news is expected - co-founder Brian Acton has been very vocal about his distaste for Facebook's monetization plans - but it remains disappointing to many. Now, it's the turn of WhatsApp to start advertisements in Status. Mobile ad monetization on WhatsApp could grow increasingly important as Facebook struggles with slowing sales growth. "Businesses pay to send those messages", Daniels told Economic Times paper.

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WhatsApp is reportedly working out on three new features, including linking your account to Instagram, in order to improve its chat and notifications for its over 1.5 billion users. The app has come a long way, from enabling people to send texts and pictures, to introducing location sharing and Snapchat-style story features. Facebook in August had first detailed plans to sell ads and to charge large companies that use WhatsApp to chat with customers as part of a plan to monetize the platform.

The minister also said that Whatsapp was an important instrument of message circulation, especially during elections.

Recently, WhatsApp launched sticker packs that both Android and iOS users can use when communicating through the app. Status updates are visible to users' contacts for 24 hours before disappearing.

"We're going to put ads in the "status" bar". "Targeted advertising is what makes me unhappy", Acton said in an interview with Forbes' Parmy Olson in September.

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