WhatsApp will start putting ads in its Status feature

Alfred Osborne
November 3, 2018

The ads will serve as a monetisation mode in addition to providing opportunities for business to reach WhatsApp users.

Facebook's native advertising system would power the advertisements to WhatsApp and this would help users to understand and participate in businesses through the messaging app.

Chris Daniels of WhatsApp said, "We are going to be putting ads in 'Status".

Since the subscription fee for WhatsApp was removed back in 2016, everyone felt that Facebook will try to get its money out of the messaging service in a different way.

The news is expected - co-founder Brian Acton has been very vocal about his distaste for Facebook's monetization plans - but it remains disappointing to many. Now, it's the turn of WhatsApp to start advertisements in Status. Mobile ad monetization on WhatsApp could grow increasingly important as Facebook struggles with slowing sales growth. "Businesses pay to send those messages", Daniels told Economic Times paper.

Charles and Camilla receive official welcome as their West African tour begins
Of course, we know the once-controversial couple isn't afraid of a little PDA, as they've demonstrated on more than one occasion. Hopefully, their trip to West Africa can fill the void left by the conclusion of Harry and Meghan's jaunt overseas .

Browsing Notable Movers: Aurora Cannabis Inc. (ACB)
Referred to as "market cap", it is determined by doubling a company's shares outstanding by the current market price of one share. The formula is calculated by looking at companies that have a high earnings yield as well as a high return on invested capital.

Hearthstone's next expansion is Rastakhan's Rumble
That's way too high to actually play, but you progressively reduce that price by casting spells throughout the match. Full details are up at rastakhansrumble.com , and you can get a look at the new cards we talked about down below.

WhatsApp is reportedly working out on three new features, including linking your account to Instagram, in order to improve its chat and notifications for its over 1.5 billion users. The app has come a long way, from enabling people to send texts and pictures, to introducing location sharing and Snapchat-style story features. Facebook in August had first detailed plans to sell ads and to charge large companies that use WhatsApp to chat with customers as part of a plan to monetize the platform.

The minister also said that Whatsapp was an important instrument of message circulation, especially during elections.

Recently, WhatsApp launched sticker packs that both Android and iOS users can use when communicating through the app. Status updates are visible to users' contacts for 24 hours before disappearing.

"We're going to put ads in the "status" bar". "Targeted advertising is what makes me unhappy", Acton said in an interview with Forbes' Parmy Olson in September.

Other reports by

Discuss This Article