Snapchat's PR firm sues Instagram influencer for failing to promote Snap Spectacles

Alfred Osborne
November 3, 2018

Life as a social media influencer has its share of heavy lifting.

Luka Sabbat was served a lesson in contract obligations earlier this week by PR Consulting, which paid him to wear the sunglass with built-in video camera for all of his 1.4 million Instagram followers to see, according to a story on the website Quartzy.

Apparently, he also agreed to be photographed in public "wearing product tied to the "Spectacles Marketing Campaign" during Fashion Week in Milan and Paris, but that never happened.

A model/actor once linked to Kourtney Kardashian violated a $60,000 contract by not plugging a new brand of eyeglasses enough to his Instagram followers, Snapchat's PR firm claims in a new lawsuit.

In the end, Sabbat is alleged to have only made one Instagram feed post and one story post, failed to submit posts for approval, and didn't provide analytics within the 24-hour timeframe.

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"Based upon the foregoing, PRC declared Sabbat in breach of the Agreement and demanded that Sabbat return the $45,000 that PRC paid him", the complaint reads. The posts in question were supposed to be made during New York Fashion Week as well as fashion shows in Milan or Paris, and Sabbat was additionally expected to pose for photos wearing the Spectacles during the European shows.

In this case Sabbat, who is a genuine celebrity, is accused of not even bothering to follow through on the terms of his influencing agreement.

PR Consulting sought a $45,0000 reimbursement for the failed deal, plus an additional $45,000 in "damages".

Sabbat was chosen to promote Spectacles by Snap Inc.'s public relations firm.

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