Apple Original Shows Will Be Free for Apple Device Users

Joann Johnston
October 12, 2018

CNBC has the news about Apple original shows being offered for free to Apple users. And the reason for that makes sense once you find out exactly how this new original content will be distributed by Apple. An Android/smart TV streaming app seems a pretty safe bet, although Apple might want to keep things exclusive to boost its own hardware sales.

According to the CNBC report, Apple will provide a new streaming service through the Apple TV app in early 2019.

If the content will only be accessible through the "TV" app on Apple devices, that would explain why the tech company isn't too keen to charge a separate fee for access to the content. The biggest changes to the software are a new Memoji feature, improved handling of notifications, a revamped Do Not Disturb feature and a Measure app. Much like how channels work on Amazon Prime Video, Apple TV users will be able to subscribe to third-party services like HBO from within Apple TV.

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Most notably, the report suggests that the Apple-produced and owned content would be free to owners of Apple devices, while only other subscription channels - like HBO or Starz - would cost money to access through the TV app. If the report can be believed, Apple will be focusing on PG-rated series suitable for family viewing; a move straight out of the Disney playbook. It appears that Apple will, at least initially, use its TV app as a springboard.

It's not clear if the deal is limited to legacy content, or would include current TV shows like Outlander, American Gods, Game Of Thrones and Westworld.

In the meantime, music encyclopedia service Genius today announced a deal with Apple that will allow Apple Music subscribers to play full songs from Genius' song page. Some episodes of the first season are available for free through Apple Music, while others are hidden behind the paywall.

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