LaCroix accused of putting cockroach insecticide ingredient in sparkling water

Mae Love
October 7, 2018

A lawsuit filed this week in Chicago that accuses the popular sparkling water brand LaCroix of lying about its "all-natural" ingredients.

The lawsuit, filed Monday in Cook County, Illinois, by the law firm Beaumont Costales, alleges that testing found other artificial ingredients in addition to linalool, the insecticide ingredient.

"The "all-natural" label on your LaCroix is meaningless", reports Popular Science, regarding the suit, "but that doesn't mean the seltzer is bad for you". "Unfortunately for all parties involved, Defendant's representations regarding the naturalness of LaCroix water are false".

"These chemicals include ... linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide".

The lawsuit mentions three ingredients specifically.

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Linalool is also a common flavoring in beverages and foods and can be included in cosmetics, according to the National Institutes of Health's National Toxicology Program. Linalool helps give citrus peels their distinctive aroma.

Natural Beverage Corporation, for its part, said in a statement that it "categorically denies all allegations".

"All essences contained in LaCroix are certified by our suppliers to be 100% natural", the company added. It also stated the parent company National Beverage was aware of the synthetic chemicals and was "intentionally misleading consumers".

"All LaCroix product labels include an ingredient statement indicating each product contains carbonated water and natural flavors".

The suit claims that the company intentionally misled customers to believe the product was all natural when in reality, it allegedly contains ingredients that have been identified by the Food and Drug Administration as synthetic. "There are no sugars or artificial ingredients contained in, nor added to, those extracted flavors", National Beverage wrote in a press release.

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