Woolworths announces 'drought relief milk range' to help dairy farmers

Mae Love
September 22, 2018

Until the range hits the shelves, Woolworths' 3L Full Cream and Lite milk will rise from $3 to $3.30 with the extra 10 cents per litre going towards drought affected dairy farmers.

Coles has joined Woolworths, in temporarily increasing the price of some bottles of milk, by 10 cents a litre.

But Coles has announced it will follow suit, introducing the exact same levy - 30 extra cents on its 3L milk - from today.

He added that while the 10 cent per litre extra for the farmers wouldn't solve their problems as Woolworths-branded milk account for less than five percent of the country's total milk production, it would still help in the easing of some of the immediate pressure brought on by drought.

Supermarket giants Coles and Woolworths have both announced that levies on their home brand milks will be passed onto dairy farmers struggling with the drought - but not everyone likes the idea.

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It said that it had already committed nearly $12 million to drought relief, including $5 million from its Coles Nurture Fund, also to assist the farmers.

The moves by the big supermarkets is a win for Agriculture Minister David Littleproud, who early this month said $1 milk had devalued milk, and that he supported "the principle of a temporary levy" of 10¢ a litre on milk sales with the money "to go directly to farmers". He applauded Woolworths to show the leadership regarding it.

The milk will be available in Queensland, New South Wales, ACT and Victoria from mid-October "to help provide short-term relief". Further, the increase in the price of milk, for drought relief, is considered as a very important step in breaking the cycle of consumers that see dairy as a discount product.

Woolworths Director of Fresh Food Paul Harker said he's proud to be supporting dairy farmers "through this hard time". Coles have already committed nearly $12 million to drought relief, that includes $5 million from the Coles Nurture Fund to assist drought-affected farmers.

But Mr Richardson said it was positive that the devastating impact of the drought had been acknowledged by the supermarkets.

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