Coca-Cola in Talks to Make Marijuana-Infused Soft Drink

Mae Love
September 20, 2018

The Coca-Cola Company says that it's "closely watching" the growth of the use of a non-psychoactive element of cannabis in wellness drinks.

Cannabidiol, or CBD, does not produce the high commonly associated with marijuana.

"We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world".

The beverage giant's interest is another indication of the growing acceptance of cannabis by established companies.

Coca-Cola's surprising disclosure comes just as many companies in America and elsewhere are finding new ways to utilise the marijuana plant which traditionally serves recreational purposes.

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The company went on to say that their objective is "health-focused beverages that will ease inflammation, pain and cramping".

On a potential Coca-Cola deal, Booth says, "Coca-Cola would be a great partner but we can't comment on speculation as of this time". "It's going to be more of the "recovery drink" category", the source added. "The space is evolving quickly", Coke spokesman Kent Landerstold the wire service. The Company's policy is not to comment on speculative media reports.

These reports prompted several inquiries from readers about the veracity of claims that Coca-Cola was already in negotiations over a beverage that would contain CBD (cannabidiol). "No decisions have been made at this time", read the statement.

Shares of the company, Aurora Cannabis, closed up almost 17% on the Toronto Stock Exchange after the report.

Canada is the first major economy to legalize recreational marijuana, and shares in cannabis producers have rallied in anticipation. Aurora released an official statement Tuesday saying it does not have an agreement in place with any beverage companies, and confirmed that it has engaged in exploratory discussions with a number of firms.

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