Apple's greatest magic trick: A $749 iPhone is now "cheap"

Alfred Osborne
September 14, 2018

The iPhone Xr goes for $749, the iPhone Xs starts at $999 and the iPhone Xs Max begins at a whopping $1,099.

The iPhone XR has a larger screen than the iPhone XS and the same A12 Bionic processor as the iPhone XS Max (which costs hundreds more). However, DigiTimes has a fairly good track record when it comes to forecasts, so we may see iPhone XR touching these figures by the end of the year.

Design-wise TechRadar's Gareth Beavis says that next to the iPhone XS the new iPhone XR is "not quite as attractive", pointing out its thicker bezels and drawing your attention to the fact that its edges aren't made out of the same premium-feeling materials.

That being said, on its own he notes it "could be mistaken for the iPhone X of last year". Watch this hands on video to know more.

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Overall, Beavis feels that "the "cheap" iPhone certainly doesn't feel that way", and he came away from its design and build quality impressed.

Apple also announced the iPhone XR during the presentation. It has a lower-resolution 6.1-inch LCD screen and a single rear-facing camera, but otherwise delivers on the specifications of the Xs series. If you're an iPhone 6s devotee, you can still buy the devices through your carrier, or find refurbished versions online. Why pay $999 for the wonderful screen on the iPhone XS or iPhone XS Max when you could effectively buy the same phone for $100 less? Both factors that should conserve energy in comparison.

This has led to the iPhone XR being variously described as "cheap", "entry-level", or the "budget" iPhone for this year.

Throughout 2018, the company is running a $29 battery replacement program, but this ends December 31. iPhone X users stand to save the most, since their replacement cost will jump from $29 to $69 next year.

Up until Wednesday, Apple was selling the iPhone 6s for $US450, and the iPhone 6s Plus for $US550.

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