Apple sticks to higher prices for iPhones in Europe

Alfred Osborne
September 14, 2018

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And, Schiller said, the XS line-up features 'the most handsome iPhone we've ever made'.

The iPhone Xs is at last official - alongside the iPhone Xs Max and iPhone XR, and despite all the secrecy and speculation, it's much as everyone expected it to be. Hands-on reports say that the iPhone XR has the best display of any LED iPhone to date.

Apple released this photo on Weibo of CEO Tim Cook (right) and chief designer Jony Ive looking at the iPhone XR. It's certainly a little bit wider than I'd prefer, but recently I've been using the 3.06-inch-wide OnePlus 6 as my primary phone, and it's fine.

The device only has one camera - a 12 pixel wide-angle camera - but Apple added a similar portrait feature found in its dual camera devices, which blurs the background.

Like the iPhone X, the XS has a 5.8-inch OLED screen, while the XS Max boasts a mammoth 6.5-inch OLED display.

Both the iPhone Xs and Max versions come with the now telltale "notch", which is once again packed with technology.

"Overall, this is going to be a very good year for Apple". For example, users can try out the new depth-of-field control image editing feature, which lets you bring the background of any given image in and out of focus after it's already been taken. We're talking some small upgrades on last year's iPhone X model (which at the time was billed as "the biggest leap forward since the original iPhone").

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And instead of using the physical button to get back to your home screen, you can swipe up from the bottom of the screen at any time to do the same thing. It's a lot like an X that way.

The XS and XS Max have dual 12-megapixel rear cameras and a dual 7-megapixel selfie camera - just like the iPhone X.

The iPhone Xs, like its predecessor, has a screen that occupies nearly the entirety of the phone's frontage.

And the XR model is the cheapest at $1,229 for the 64GB and $1,479 for the 512GB model.

There's still some mystery around the XR's modem. So what's in the new phones?

Fall detection could also be significant, especially for elderly users. (I couldn't test it because it wasn't activated on the phones in the demo room.) In general, our carriers have banned dual-SIM phones in the past; the most successful so far have been OnePlus phones, which haven't been sold through carriers.

That was an important part of Apple's 2017 presentation: the AirPower was about supporting a key differentiating feature of the company's mobile devices together: no other brand could claim to offer a phone, wearable, and audio gear that all charge without requiring separate proprietary connectors.

The Xs is available from $999, the same price point that the X launched at, and the Xs Max starts at $1,099. At $749, I think this is really the sweet spot for iPhones this year. The iPhone XR comes in a range of candy colours, is made from aluminium rather than stainless steel, has a single camera system and trades the OLED screen of its more expensive counterparts for an edge-to-edge LCD screen.

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