Latest Windows 10 Build Interrupts Firefox and Chrome Installations

Alfred Osborne
September 13, 2018

Companies like Google or Microsoft have used their market position in the past to push their own products.

"Microsoft Edge is the faster, safer browser on Windows 10 and is already installed on your PC", it says - just in case you forgot in the seconds between double-clicking the Edge icon and typing your search for something better. While Microsoft is in the "final stages" of testing the next major Windows 10 update, testers at TechDows seem to have spotted a new feature that prompts user to try Mircosoft Edge instead of the third-party browsers.

In my opinion, the operating system you choose to run should remain independent of the software you choose to install, but Microsoft clearly disagrees with that view based on a new tweak to Windows 10. It then gives you a blue button to click to open Edge, or a grey one you can click to install the browser you actually want to use. As per the images shared by the users, a dialog box appears when someone launches an installer for another browser. Head into the settings and disable app recommendations. The prompt appears to be coming on the version 1809 or Windows 10 October Update which is now being tested by Windows Insiders. Again, this happens only in Windows 10 version 1809 on the Insider channel.

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Microsoft already triggers a milder form of this behavior in Windows 10 when you attempt to set another browser as default. Microsoft stated in 2017 that Edge usage had doubled but third-party usage tracking service still see the browser lag behind Chrome, Firefox and even Internet Explorer in usage share.

As reported by The Verge, Microsoft has inserted these pop-ups in the latest Windows 10 test builds that are now available to Windows Insiders. Considering the popularity of Chrome and Firefox, Microsoft's tact to shame users into using Edge isn't going to be well received.

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