Apple iPhones get bigger and pricier, Watch turns to health

Alfred Osborne
September 13, 2018

Apple has announced the third phone in its new line-up: the iPhone XR. What's remarkable is that it's very rare when the cheapest iPhone of the year catches the maximum attention.

To differentiate itself from the iPhone XS series, the XR gets the iPhone 5C treatment with a choice of six colours, namely Blue, White, Black, Yellow, Coral and Red.

The last time Apple launched a lower-cost version of the iPhone was the iPhone 5c in 2013, when it took the innards of the previous generation's iPhone 5 and wrapped it in a plastic body.

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Pricing. Taking the price of its flagship iPhone to almost $1,000 a year ago helped Apple squeeze more revenue out of the device even though unit sales remained flat. In the past, your option was either an iPhone or a larger version of that same iPhone.

Tech columnist Geoffrey A. Fowler tries out the $1099 iPhone Xs Max, with a 6.5-inch screen -the largest Apple has ever sold.

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Apple appears to have leaked the names of its new iPhone line-up on its website just hours before its live event to launch the products. As you can see, however, this deal is only good for a limited time, and only applies to iPhone XS models.

Actually, this is Apple's priciest iPhone yet. Apple demonstrated one app, HomeCourt, that uses the camera viewfinder to track and analyse basketball shots to provide real-time feedback that can help players improve their technique.

The Max is the Xs' bigger brother. Well, the pricing starts a lot lower than for the iPhone XS, but the differences between European and US pricing are still very much there. However, the Portraid mode and bokeh effect can be found in the iPhone XR as well. It is also running on the new 7nm A12 Bionic Chip and it retains the same 12MP f/1.8 main camera that's assisted with OIS. Both the iPhones will be available for pre-order starting September 14 and will ship starting September 21.

Apple launched the iPhone X past year, and for the first time in more than a decade sales did not go as well as analysts had anticipated.

However, it did not, because of the product's steep US$1,000 price tag. Apple sold nearly twelve times as many iPhones - 216 million - that year. Not because of its price alone but because this has all the good parts - well nearly all - that the iPhone XS series has. However, it's early to give a verdict on it but our hunch is that Apple might just have a victor on its hands with the iPhone XR.

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