New Update On How Nike’s Stock Is Doing After Colin Kaepernick Endorsement

Aubrey Yates
September 12, 2018

This year, as with last, online sales of Nike products dropped on the Sunday of the holiday and rebounded on Monday and Tuesday.

A large billboard stands on top of a Nike store showing former San Francisco 49ers quarterback Colin Kaepernick at Union Square, Wednesday, Sept. 5, 2018, in San Francisco.

Nike's stock had closed at $82.20 the day before it revealed Kaepernick's role in the campaign and shares briefly fell below $80 last week. Nike is the NFL's official uniform supplier.

"In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America", College of the Ozarks President Jerry C. Davis said in a statement. With the beginning of the NFL season earlier this month, other players have continued Kapernick's gesture of kneeling during the national anthem, a moment that he responded to on Instagram.

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On Twitter, they hit out at the deal using the hashtag #JustBurnIt - a play on Nike's slogan "Just Do It" - which trended on Twitter alongside #BoycottNike. "Football - there seems to be a fracture there between players and ownership - and they need to get that together in order to get the message out there in the right way, rather than have the message become hijacked and turn into something that it was never meant to be".

The school will be "discontinuing our relationship with Nike in athletics and our campus store".

The university will donate the profits from the sale of its remaining Nike merchandise to The Wounded Warrior Project, and to the Fraternal Order of Police. Caner's wife, he said, "was raised under the oppression of socialistic communism" and became a citizen five years ago, "joyfully pledging allegiance to these United States and her flag". Caner said the university would no longer stock Nike products featuring the school's brand once the current inventory sells out. "They know what they're doing". "We understand that. We understand how marketing works".

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