Samsung foldable smartphone to be unveiled in November?

Alfred Osborne
September 5, 2018

Samsung is in fact prepping a foldable smartphone and it will see the light of day sometime by the end of the year.

Speaking in an interview with CNBC at IFA, DJ Koh said more details of the foldable Galaxy phone will be revealed at the Samsung Developer Conference which will hold in San Francisco this November.

Perhaps Samsung is trying too hard to ponder over why people would like a much bigger screen device that remains pocketable. That goes for the midrange Galaxy A-series, too, which this year will be announced as the first Samsung phones with triple cameras. For example, it has released the results of several consumer surveys that suggest that there is consumer appetite for one.

Koh's new strategy is to focus on millennials who can not afford the latest flagship but still want a device packed with meaningful innovation. It can be used as a tablet in its unfolded form, but it can also be used as a dual-screened smartphone once the device is bent. The aim, however, is to make technology affordable as Samsung faces increasing competition from the likes of OnePlus and other companies who are bringing flagship-quality devices to market at mid-range price points.

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Samsung is nearly ready to reveal the foldable smartphone it's been working on since at least 2015.

Koh said that the strategy shift is also an attempt to attract more millennial users. "If the unfolded experience is the same as the tablet, why would they [consumers] buy it?" "So when the end customer uses it, [they will think] 'Wow, this is the reason Samsung made it'". The ideal foldable phone would have a single display that can fold.

The move comes as Samsung looks to reinvigorate growth in its mobile division which saw sales fall 20 percent year-on-year in the second quarter of 2018.

Foldable phones have been talked about for a long time, but so far we haven't really seen a worthwhile entry into the category.

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