Major changes announced for Horsham's John Lewis

Joann Johnston
September 5, 2018

Reminiscent of John Lewis's big-budget Christmas adverts, it made its TV debut last night during Great British Bake Off on Channel 4, featuring a school concert with a difference as children reimagine Queen's 1975 rock anthem extravaganza Bohemian Rhapsody.

Nigel Davis, Head of Branch at John Lewis & Partners Horsham, said; "Our Partnership business model and the inherent strength of our partners really sets us apart".

Similarly, the upmarket grocer will be known as Waitrose & Partners.

Janice Birch posted: 'Waitrose & John Lewis advertisement!

John Lewis, Britain's largest department store business, is confident its 28,000 employee "partners" and an investment drive will enable it to ride out a period of brutal trading. "Fell asleep in September and it felt like I woke up in December #nomorenaps".

Laura Jayne Lines said: 'OMG has anybody seen the new @jlandpartners advert.

The advert celebrated the rebrand the veteran department store has undertaken in a bid to boost its fortunes during a hard period for all high street traders.

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The John Lewis Christmas ad might have become a staple of the seasonal calendar - but this year they've given us an extra treat to welcome in autumn.

The John Lewis Partnership has officially launched its rebrand as the group looks to boost its fortunes during a hard period for the high street.

As part of the rebrand newly designed bags will also be introduced along with new in-store displays, new delivery lorries and vans, and a fresh new look on the John Lewis website and app.

And at a media event to showcase a multi-million-pound refurbishment of John Lewis' flagship store on London's Oxford Street Nickolds said the 154-year old department store business was "determined to play the long game".

To mark the changes, the retailer has launched its first joint national marketing campaign for John Lewis and Waitrose. That's why the change to our visual identity this week puts Partners back at the heart of everything we do.

The company says the move seeks to highlight its Partnership business model and culture which makes the business different from its rivals.

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