Netflix confirms it is testing ads in between episodes of shows

Mae Love
Августа 20, 2018

Netflix is now the latest service to experiment with in-show ads, disrupting users' binge-watching sessions with commercials for its own shows.

Netflix is now testing out a new feature that will play video promos between episodes of a series being watched. Users were upset, because the whole reason for Netflix is, no ads, and these are ads even if they are for other Netflix content.

How would you feel about Netflix potentially introducing ads?

But the damage had already been done, with many voicing their discontent and plans to cancel their subscriptions if they had to watch ads. The promo displaced the usual card previewing the next episode in the series, and recommended featured content, much in the way Netflix now does on its home page. Well, if you are using Netflix you may find yourself having to wait until a trailer for a different show or movie plays before you can continue to watch the next episode.

The discovery was made by a Reddit user - whose comment has interestingly been removed since - and many others chimed in to confirm the sightings.

"We are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster", Netflix told Ars Technica in a statement as it confirmed that a test for video adverts was indeed underway.

Читайте также: Jeanie Buss Slams Supporters Critical Of LeBron Signing: "They’re Not Laker Fans"

The controversial test was first spotted by Cord Cutters News, after complaints surfaced on a Reddit thread. They also denied that the ads did not display the option to skip them.

'At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch, ' the service said.

Netflix may be planning to change that, if the test is any indication.

It's entirely possible that Netflix is simply testing ads in certain regions.

Tech website Ars Technica reports that initial sightings of the ads began to crop up on the Netflix Reddit community during the week and that users in America and the United Kingdom seemed to have been included in the test. You do this, and you will quickly learn that we users don't have brand loyalty when a competitor without commercials pops up.

При любом использовании материалов сайта и дочерних проектов, гиперссылка на обязательна.
«» 2007 - 2018 Copyright.
Автоматизированное извлечение информации сайта запрещено.

Код для вставки в блог

Other reports by

Discuss This Article