La Liga plans matches in USA to boost audiences in North America

Aubrey Yates
August 16, 2018

Today, the good folk at La Liga have confirmed that actual regular season Spanish league fixtures are to be played in the United States of America as part of a new 15-year partnership.

La Liga wanted "to be the first European football league to export the sport into a market like the United States, which is obviously the largest sports media market in the world", Relevent CEO Danny Sillman told The.

La Liga did not give any details on when the first game across the Atlantic was set to take place and did not immediately respond to a request for information from Reuters.

Spain's top football league, LaLiga will play competitive matches in the U.S. as early as this season.

La Liga president Javier Tebas, however, dismissed the possibility of taking the "Clasico" showdown away from Spain.

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The Spanish league has been trying to expand internationally for some time, hoping to grow and keep pace with the powerful Premier League in England.

Earlier this month, the Spanish Super Cup, Spain's annual curtain raiser between the league and Copa del Rey winners, was moved outside of the country for the first time, with Barcelona beating Sevilla 2-1 in Tangier, Morocco.

"This extraordinary joint venture is the next giant leap in growing soccer's popularity in North America", Relevent chairman and owner Stephen Ross said.

La Liga released an official statement regarding the agreement, stating that "North America has exclusive rights and obligations to represent La Liga across the U.S and Canada in all business and development activities".

"This unique relationship will create new opportunities for millions of North American soccer fans to experience the most passionate, exciting, and highest level of soccer in the world". "This ground-breaking agreement is certain to give a major impulse to the popularity of the handsome game in the USA and Canada", Tebas said.

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