Facebook To Show La Liga Soccer Free In Afghanistan, Pakistan, Subcontinent

Aubrey Yates
August 16, 2018

La Liga will be available for free on Facebook in India, Bhutan, Nepal, Afghanistan, Bangladesh, Maldives, Pakistan and Sri Lanka, championship's India Country Manager Jose Cachaza revealed to IANS on Monday. While Facebook and Major League Baseball declined to disclose financial details, but Bloomberg reported the deal was worth anywhere between $30 and $35 million.

The matches will be streamed on the La Liga Facebook page as well as individual club pages and marks the first deal between La Liga and a social media platform.

La Liga has chosen to partner with Facebook, as Spain's top flight football league seeks to significantly expand its profile within the Indian sub-continent. The three-season deal commences with the 2018-19 campaign kicking off on August 17. But it turned out to be a blessing in disguise as Facebook will stream all 380 La Liga matches this season.

Financial details of the Facebook-La Liga deal has not been revealed. "Apart from the live games, the fans will also have access to see other programmes like studio discussion, preview shows and highlights", Hutton said, adding that interacting with fellow fans is a very interesting feature that Facebook will offer during the live streaming.

For major matches, viewers can see interactive studio coverage hosted by Joe Morrison.

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Javier Tebas was pleased with the deal and said "we are delighted to form a team with Facebook and to bring La Liga fans on the Indian subcontinent closer to the action".

The Facebook deal is the latest sign of interest on the part of tech firms in sports broadcasting. That means that Sony's football rights are limited to the Indian Premier League.

"La liga is a reference in world football and it is a great satisfaction for us that now, the number of people who can watch matches live in this geographic area will be greater than ever and they will be able to do so for free through Facebook".

In 2017 Facebook made an unsuccessful $610 million bid for the digital rights to the Indian Premier League cricket tournament.

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