YouTube Has Officially Launched Their Premium Streaming Services In Canada

Joann Johnston
June 19, 2018

It also claims nothing is changing for subscribers of Google Play Music - saying users will still be able to access all their purchased music, uploads and playlists.

YouTube has rolled out its music streaming service to a bunch more global markets, adding 12 new countries today, and also launching the premium music video version of the service across the full 17 markets.

YouTube Premium launched in a dozen new worldwide territories Monday, making breakout streaming hit "Cobra Kai" and other original content available in countries including the United Kingdom and other European nations.

In case you missed the initial announcement, YouTube Music is the site's attempt to really properly get into the music streaming business, after a number of previous attempts that didn't really go anywhere.

Geoff Taylor, Chief Executive of BPI and BRIT Awards, said YouTube Music "will bring even more competition and choice into the subscription market and if YouTube can convert significant numbers of free users into subscribers, it will help to accelerate market growth".

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It's ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube. With YouTube Music, you don't need to know the title of the song to find what you're looking for, as you can instead search in more general terms while Google handles the rest (Google's example of this functionality involves searching for "That space-themed Spice Girls song in the desert" to pull up Say You'll Be There). The app also will bring you those hard to find releases that can be found only on YouTube.

A dedicated Hotlist screen has the hottest new videos, as you'd expect from YouTube, with today's fare including IAMDDB, George Ezra and Nao. YouTube Music, for lack of a better description, is Google's (latest) answer to Spotify. Much like Spotify, the company is offering a free ad-supported version.

Google boasts that 1.3 billion internet users already listen to music via YouTube, but it wants a bigger slice of the paid-for music market. Additionally, YouTube has now officially launched a YouTube Music Premium Family plan, which it apparently hadn't done at last month's inaugural launch in the USA and elsewhere. For that reason, it's hard to see YouTube Music proving all that popular without a subscription. For YouTube Premium, subscribers pay $11.99 for access to ad-free content, downloads, YouTube Original content, as well as a subscription to YouTube Music.

Will you be switching to YouTube Music?

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