Oprah to produce shows for Apple

Joann Johnston
June 18, 2018

Apple and Oprah Winfrey have a signed a multi-year content partnership.

"Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world", the company said in a statement.

The deal has been described as a "multiyear" one, although the exact number of years is unknown.

Apple has deals with other stars including director Steven Spielberg and actresses Jennifer Aniston and Reese Witherspoon.

This is also the latest addition to Winfrey's media empire.

Her other TV credits include HBO's The Immortal Life of Henrietta Lacks, Oprah's Master Class, and she famously hosted The Oprah Winfrey Show.

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Winfrey recently extended her contract with OWN through 2025, so it's unclear how much time she'll devote specifically towards her Apple projects. Oprah is already a heavyweight in the entertainment industry, with her OWN: The Oprah Winfrey Network partnership with Discovery Communications.

Under her contract with OWN, Winfrey can appear on camera on other platforms on a limited basis.

75th Golden Globe Awards - Photo Room - Beverly Hills, California, U.S., 07/01/2018 - Oprah Winfrey poses backstage with her Cecil B. DeMille Award. She also produced Oscar-winning features such as Selma - which she also starred in - through her Harpo banner.

Money reports that this shall be a multiyear deal meant to pump up Apple TV's portfolio and make it a serious contender not only against Netflix but Amazon as well.

Netflix ignited the current talent wars with aggressive nine-figure deals for Shonda Rhimes and Ryan Murphy.

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