NVIDIA Releases GeForce 397.55 hotfix drivers

Alfred Osborne
May 5, 2018

They had previously announced a basic "fix" for the failed installation problem, which essentially amounted to 'turn it off and on again.' They recommended to disable and re-enable your Nvidia GPU in Device Manager, which would force it to reload the driver, or just revert back to the old 391.35 release.

In short, Nvidia appeared to be pushing their OEM partners - such as Gigabyte, MSI, and Asus - to attach their gaming brands exclusively to Nvidia products as a condition for joining the program. "The rumors, conjecture and mistruths go far beyond its intent". Rather than battling misinformation, we have chose to cancel the program. With this program, partners would provide full transparency regarding the installed hardware and software in their products.

Most partners agreed. They own their brands and GPP didn't change that. The program was launched to bring transparency to gamers shopping for a new desktop or laptop. Of course, manufacturers can choose whether to join Nvidia's program, but membership supposedly had its "perks" including access to early technology, sales rebate programs, game bundling, and more. Asus, on the other hand, started a new graphics cards series for AMD Radeon cards which is the AREZ.

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With GPP, we asked our partners to brand their products in a way that would be crystal clear. The company says it didn't want "substitute GPUs hidden behind a pile of techno-jargon".

"The new program means that we'll be promoting our GPP partner brands across the web, on social media, at events and more", Nvidia's John Teeple said at the time. In addition, the company also stated that "we are pulling the plug on GPP to avoid any distraction from the super exciting work that we're doing to bring incredible advances to PC gaming".

Since details about the GeForce Partner Program were never made public, HardOCP's reporting and the war of words between AMD and Nvidia are all we have to go on. Nvidia seemingly wanted its partners to dedicate a specific gaming brand for GeForce hardware.

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