Peppa Pig has been banned in China for being too 'gangster'

Joann Johnston
May 1, 2018

The popular British cartoon, Peppa Pig, has been banned from one of China's most popular video platforms.

Since entertaining Chinese children in 2015, it has become increasingly prominent among young adults, becoming an unexpected cultural icon of shehuiren in China.

The Global Times on Monday referred to this "addiction" among children, which parents complained was encouraging some pre-schoolers "to oink and jump in puddles" after watching the cartoon.

As a result, Douyin users are apparently posting videos using hashtags such as #piggypiggy and #peppapeppa.

Peppa Pig seems to have been added to the list of prohibited content on Douyin, which includes cross dressing, religious cults, nudity and firearms.

According to China Daily, the cartoon character has become popular with adults who have given Peppa the nickname "gangster" producing parody cartoons, spoof videos and memes portraying Peppa Pig as bit of a bad ass; teenagers and twenty-somethings are even getting Peppa tattoos.

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This was driven by a viral video with the slogan "Tattoos on Peppa, claps for fella", according to The Global Times.

"All of my classmates draw Peppa Pig on their arms", an 18-year-old high school student in Beijing told The Global Times.

She said: "They came up with the idea of Peppa Pig and they showed me a picture of her and said, 'would you do some voices for this animation and they showed me a picture of Peppa and I thought, ' that is never going to work".

It began with a clip of Peppa Pig hanging up on her friend Susie because she knew how to whistle.

Other recent social media "clean-up" campaigns have drawn criticism from Chinese youth who responded to a homophobic crackdown by micro-blogging site Weibo with the hashtag #IAmGay.

"A number of schoolchildren try to differentiate themselves by competing for Peppa Pig watches or accessories" to the benefit of makers of counterfeit goods, it lamented.

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