VW's new chief to outline vision after dieselgate

Mae Love
Апреля 14, 2018

VW administrator Hans Dieter Poetsch said in an announcement that Mr. Mueller had done "extraordinary work" for the organization.

German auto giant Volkswagen on Thursday named Herbert Diess as its new chief executive, replacing Matthias Mueller, as the one-time paragon of German industry seeks to turn the page on the "dieselgate" emissions scandal that has dogged it since 2015.

Diess is not only to head the management board, the top executive body at German companies that reports to the supervisory board, or board of directors; he is also to be in charge of vehicle development and research, as well as vehicle-related information technology.

Hans Dieter Pötsch, chairman of the supervisory board, said Diess was the right manager to ensure VW Group secured its position as an global vehicle-maker, as well as being instrumental in shaping the future of personal mobility. The new vehicle brands will be Volume, Premium and Super Premium.

As the names suggest, the brands will be divided according to product value, with the likes of Volkswagen, Skoda and SEAT found in the Volume category, while Lamborghini, Porsche and Bentley will make up the Super Premium segment of the business.

The carmaker said it will create six new business areas and a special portfolio for China, its largest market.

Herbert Diess, head of the Volkswagen brand, will succeed Muller as chairman of the group's board of management.

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Mueller, a former chief executive of sportscar-building VW subsidiary Porsche AG, was brought in to replace Martin Winterkorn in 2015 and was contracted to serve until 2020.

Speaking at a news conference at the company's headquarters in Wolfsburg, Germany, Diess said the company's goal would be "to forcefully and with focus press ahead" with the company's Strategy 2025.

Further, Potsch added, "Not only did he safely navigate VW through that time; together with his team, he also fundamentally realigned the group's strategy, initiated cultural change and, with great personal commitment, made sure that the Volkswagen Group not just stayed on track but is now more robust than ever before". Mueller had been tapped as CEO unexpectedly in September 2015 when Martin Winterkorn resigned over the scandal in which the company had rigged carts to cheat on USA emissions tests.

Oliver Blume, chairman of Porsche's board of management.

Diess brings an outsider's perspective to the job, having joined Volkswagen (VLKAF) in July 2015 after spending almost 20 years at rival German automaker BMW (BMWYY).

Diess appears to have an appetite for change, having warned employees in 2016 that "in its current form, our company is not sustainable".

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