Google to Ban Ads on Cryptocurrencies, Related Products

Olive Hawkins
March 14, 2018

In order for this ads-supported, free web to work for everyone, it needs to be a safe and effective place to learn, create and advertise. Unfortunately, this isn't always the case.

Google will use the same technology to ban cryptocurrency advertising as it uses against the promotion of counterfeit items or sexually explicit content. Last year, the web giant and Facebook collectively took roughly two-thirds of USA digital ad revenues.

The United States of America's technology company said it blocked 79 million adverts on its network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites past year.

Removed 48 million ads trying to get us to install software we don't want.

Blacklisted 700,000 mobile apps for violating ad policies.

In a blog posted today, Google claimed it also blocked 79 million ads that directed people to malware-laden sites and 320,000 "bad" publishers. The new policy will come into effect in June this year.

"Bad ads" consist of any advertising that violate Google's advertising policies, including ad fraud, phishing scams, and malware. The new restriction would apply to both space on Google's platforms, like YouTube, and to third-party websites where Google sells advertising space. We paid $12.6 billion to publishing partners in our ad network previous year.

Google CEO visit to UK
Google CEO Sundar Pichai

Which means a whole new raft of Google regulation/internal regulators.

Cryptocurrencies have become all the rage over the last year, particularly Bitcoin, which saw its value rise to astronomical heights in 2017, before crashing since the start of the new year.

Deceptive content is always changing as bad actors try to game the system. In 2017, we found that a small number of publishers were responsible for the majority of these violations.

Blocked 12,000 websites with content scraped from legitimate websites, up from 10,000 in 2016.

Of the 1.7 billion ads, 79 million were attempting to send people to malware-laden sites - Google removed 400,000 of these unsafe sites past year.

It also added 28 new advertiser policies and 20 new publisher policies to combat new threats and including policies against discrimination and intolerance beyond current hate speech protections. In its updated policy on Wednesday, this decision of banning ads for the cryptocurrency, Initial coin offering and other related content to crypto was made.

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