Craig Mack, Flava In Your Ear rapper, dies age 43

Joann Johnston
March 13, 2018

Craig Mack, who shot to fame as part of Puff Daddy's Bad Boy camp with his hit 1994 single Flava In Ya Ear, has died at the age of 46.

Close friend DJ Scratch paid tribute on Instagram, and revealed they had been discussing a documentary about Mack's life.

Mack was from Long Island in NY and signed with P. Diddy's Bad Boy record label.

Flava in Ya Ear was the first release on Combs' label Bad Boy Records, which became one of the most significant in hip-hop history, launching the careers of the Notorious BIG, Mase, Faith Evans, Janelle MonĂ¡e and French Montana.

Mack's 1994 debut album Project: Funk Da World went gold in America. Mack vacated the limelight and devoted himself to religion, specifically Overcomer Ministry, which is in SC.

Following Mack's death, the rapper Erick Sermon tweeted: "I'm devastated. we just finishing up his new album".

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The success of the album was propelled by Flava In Ya Ear, particularly the remix, which featured Notorious BIG, LL Cool J and Busta Rhymes. "He wasn't scared. He was ready", said the music producer. He just reached out a couple of weeks ago for me to speak on his documentary about his life.

Brooklyn's DJ Scratch remembered Mack as the hardworking roadie who helped set up and break down his turntables on tours.

Producer Alvin Toney told the Daily News, "God bless my friend". He was a good friend of mine.

Toney noted that Mack is survived by a wife and two adult children. "I wanted the world to know the talent he had".

"I can not believe this dude is gone", said DJ Scratch, the stage name for George Spivey.

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