Bose reveals augmented reality platform for your ears

Olive Hawkins
March 12, 2018

Bose is not messing around here either; they have created a $50 million dollar fund to und to finance companies that would like to work with the new audio technology and is providing an SDK and updated glasses later this summer.

Like all prototypes, there is no confirmed release date, pricing or whether it will release to the public, but it does offer a different approach to the AR experience by prioritising audio over visual.

Bose has forayed into the augmented reality domain with the Bose AR - the first audio augmented reality platform in the world.

"And rather than superimposing visual objects on the real world, Bose AR adds an audible layer of information and experiences, making every day better, easier, more meaningful and more productive".

Bose AR is debuting with a miniscule, wafer-thin acoustics package developed specifically for the platform, that is a testament to the future of mobile micro-sound with power and clarity that will impress anyone.

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John Gordon, vice president of the Consumer Electronics Division at Bose says "It places audio in your surroundings, not digital images, so you can focus on the incredible world around you-rather than a tiny display".

The first prototype glasses are Bluetooth compatible for calls or to integrate with Siri or Google Assistant. But someone at Bose is thinking a bit out of the box - at SWSX, Bose announced AR glasses, which is somehow uncharacteristic of the company, but also not surprising that companies are trying to get a slice of the AR pie. It knows which way you're facing, and can instantly connect that place and time with endless possibilities for travel, learning, music and more. The audio technology company explained that wearers can control Bose AR via head gestures, simple touch gestures, and voice commands.

The glasses are backed by the Bose AR platform that comes with a singular objective of improving daily life by providing relevant information.

Aside from core features like listening to music and making a call, Bose said the wearable uses sensors to track head motion and the Global Positioning System from an iOS or Android device to track location.

The company is already working with ASICS Studio, Strava, TripAdvisor, TuneIn and Yelp on collaborations that will provide content for the wearables, while MIT's Media Lab and the NYU Future Reality Lab are also playing around with prototypes.

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