Google Chrome now offers better protection from sneaky online ads

Alfred Osborne
January 25, 2018

Google is rolling out a new version of Google Chrome, Chrome 64, to Windows, Mac and Linux users, and it will allow you to finally make websites with noisy autoplaying videos shut up.

Google already announced this feature, which it calls a part of the three protection layers, back in November a year ago.

The very first change that Chrome 64 for Android includes is the prevention of sites with abusive ad experiences. The browser will also prevent harmful auto-redirects on sites unless the user has interacted with the content.

For instance, third-party websites dressed up as transparent overlays or play buttons on web pages. The below info bar will appear when new tabs or windows try to open sites with abusive ad experiences without your permission.

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Alphabet Inc's Google rolled out a new addition to its ads settings that will enable users to mute reminder ads in apps and on websites that partner with the company to show the ads.

To silence a site, click the green padlock or information icon to the left of the address bar, choose "Site settings", scroll down to "Sound" and select "Block" from the drop-down menu. The latest Chrome update will reach all the compatible Android devices over the course of next few weeks. There are a number of sites on the web that have chose to annoy users by playing videos that follow you while you scroll a page with the sound on.

Making use of the browser's new HDR video support will require a suitable display and a likewise-capable graphics card.

Additionally, the new Chrome Home interface features a new explainer that guides users to where downloads, bookmarks, and history have been relocated as part of the bottom bar redesign. In Windows 10, you'll also need the Fall Creators Update.

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