Google Conquers CES With Ubiquitous Marketing For Its Voice Assistant

Alfred Osborne
January 13, 2018

It took almost a year for Google to come out with an Echo Dot competitor, and just as long for it to let third parties integrate Google Assistant into their devices.

Even though a Google spokesperson did not respond to a request for comment, Google vice president of engineering Scott Huffman confirmed the company wants to spread Assistant to mobile devices, home gadgets, and cars to Bloomberg. Alexa's commanding mindshare was enough to bring Google to the Las Vegas event in full force, eager to encourage the world to shout its name. In the home speaker segment also, Alexa-based devices sell around 70% in the U.S. market, leaving the rest to be divided among the other players. But apparently, that wasn't the real Google Assistant.

Until now, it seemed like Google was playing catch-up with Amazon. You can also use the device to check for recipes and also make video calls with its inbuilt front camera. The new product is a slab-shaped device with speaker grilles on the left side and an 8-inch or 10-inch display on the right.

Google has made great strides with Assistant, but the search giant still has plenty of work to do to catch up with Amazon's Alexa. All the major consumer electronics companies talked up their efforts to add AI to their devices so they are more predictive and helpful for their owners.

Ribitch agreed: "Like many others, we have concerns about a device that's always on and always listening".

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Neither Amazon nor Google is forcing exclusive deals, hardware executives say, with the understanding that consumers may prefer a different assistant in different settings.

If you own a TiVo DVR, you'll be interested to learn that the company has recently added support for Amazon's Alexa and Google Assistant. While Google Duo hasn't seen much love from the users so far, we hope that it gets the attention it deserves after its integration with more smart devices. Google doesn't appear rattled and the company is looking at its assistant's use over time. Assistant for Android Auto will perform actions like controlling your smart home, play music from Spotify or Google Play Music, get directions from Google Maps or Waze and send and receive messages from services like WhatsApp, among other things. In the future, it's plausible people could use Alexa for searches instead.

Another small-sized home appliance that bags the Google Assistant is the latest Gourmia Air Fryer that features its own Ready-View camera.

Amazon's Alexa virtually dominates the voice-based AI space with a 82% market share with Google Home way behind at 18%.

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