David Beckham Is Following In His Wife's Beauty Footsteps

Joann Johnston
January 12, 2018

But now, he's using his signature slicked-back coif and rugged stubble to sell a brand new product: His own grooming collection, House 99, produced in collaboration with L'Oreal.

We caught up with male grooming category expert Simon Duffy, founder of British brand Bulldog Skincare For Men, towards the end of past year on his top predictions for 2018. Developed in partnership with L'Oréal Luxe, this new product line is inspired by David Beckham's iconic style, combined with British barbershop culture and a certain expertise in crafting products for hair, body, beard and even tattoos.

David Beckham is stepping in to help all the lads out by launching his own grooming line with L'Oreal called House 99.

"I'm so excited to finally share House 99 with everyone around the world!"

"House 99 is here to support men, to give them the tools they need to create whatever look they are going for", Beckham said. Count moisturiser, beard balm, tattoo moisturiser with SPF 30 (one of Beckham's personal faves), shaving cream (in foam and stick form), shampoo, conditioner, and a shaping pomade on the list.

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"I created House 99 to give the inspiration as well as the right products to experiment and feel completely at home doing so", he shares. Beckham had an active role in the line from testing products, choosing fragrances, and finalizing the logos on the black and white packaging.

Harvey Nichols will stock the brand ahead of its global launch, and is due to retail it exclusively from 1 February in stores and online, before it rolls out more widely.

By naming the brand House 99, Beckham offers a glimpse of what to expect.

House 99 will launch first in the United Kingdom on February 1 exclusively at Harvey Nichols before rolling out nationwide and then to retailers in 19 other countries starting March 1.

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