Viagra goes generic: Pfizer to launch own little white pill

Alicia Farmer
December 7, 2017

It's blue times for the little blue pill.

The move is meant to head off what could be large losses in sales when the first generic version of the impotence pill is released by a competitor next week, ABC News reports.

Berkeley Phillips, UK medical director at Pfizer, said: "We understand some men may avoid seeking support and treatment for this condition, so we believe giving them the option to talk to a pharmacist and buy Viagra Connect could be a real step forward". But Viagra's parent company isn't going down without a fight, The Associated Press reports: Pfizer is launching its own generic version of the famed erectile dysfunction pill in order to minimize its losses when other generics hit the market.

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Pfizer is introducing a lower-cost generic Viagra.

The drug maker will sell the new version - a white pill called Sildenafil - for about $33 a pill, roughly half the cost of name brand Viagra. According to the AP, the drugmaker will roll out two programs in January that heavily discount even the name-brand drug. Additionally, patients with insurance may be able to receive a month's worth of pills "for as little as a $20 copayment".

More generics will become available next summer, which could drive prices down by as much as 90 percent.

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