Our Favorite Gear Brands Are Already Using Pantone's Color of the Year

Joann Johnston
December 7, 2017

Pantone enlists the help of the Pantone Color Institute, a color consulting company that chooses the yearly victor based on design trends and cultural mood.

Pantone announced Pantone 18-3838, Ultra Violet, as the Pantone® Color of the Year 2018. UltraViolet is an enigmatic purple shade that evokes the inventive spirit and imaginative thinking.

Here's hoping 2018 is as bright as the color that represents it.

It's official: According to the Pantone Institute, Ultra Violet is 2018's color of the year.

One of the hottest color trends this year was millennial pink.

More than just a color, Pantone's Color of the Year seems to be making a cultural statement.

"We are living in a time that requires inventiveness and imagination". "It's also the most complex of all colors", Eiseman continued, "because it takes two shades that are seemingly diametrically opposed-blue and red-and brings them together to create something new".

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2017's color was Greenery.

Every year, the Pantone Institute names a Color of the Year.

"Ultra Violet's association with forward-thinking vision has made it a source of inspiration for the most innovative players in business and technology", it said.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet.

The Pantone Color Institute is the consulting arm within Pantone that forecasts global color trends, advises companies on color in brand identity and product development, and on color assurance programs.

"There is a sense of optimism and confidence in this color", Murphy said.

If you're looking to use this in your home, Hellander suggests Behr's King's Court as a paint match to Pantone's Ultra Violet.

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