Amazon launches operations in Australia

Mae Love
December 7, 2017

The American giant is offering millions of products from well-known Australian brands, as well as small and medium-sized Australian businesses selling on Amazon Marketplace. After rumours circulating last week Amazon Australia would not be launching until next year it seemed it would be clear skies, until this morning.

Amazon, a Seattle-based company, has expanded far beyond its roots as a digital bookstore, moving into the groceries and other retail sectors as well as cloud computing, streaming video, artificial intelligence and more.

About 18 per cent of survey respondents predicted more than 75 per cent of their sales will come from Amazon and other online marketplaces next year, while 50 per cent predicted between five to 25 per cent of total sales will come from Amazon and other marketplaces over the next 12 months.

Online US retail giant Amazon has officially launched operations in Australia on Tuesday, with the brand looking to make an impact in the lead up to the busy Christmas period.

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The e-commerce platform is now operating in Australia, despite the country not being high on Amazon's priority list.

With the ARA and Roy Morgan Research predicting the "Other Retailing" category, which includes online sales, to increase by 3.96% this Christmas, the ARA believe progressive retailers who are already on the Amazon platform are meeting consumer demands.

Online shopping only accounts for between 8-13 percent of total sales in Australia, leaving room for growth in a sector estimated to be worth more than Aus$300 billion (US$227 billion) annually.

"Amazon's arrival means many things for Australian retail, it means growth, opportunity, and employment and the ARA look forward to seeing the retail industry thrive in 2018", he added. According to analyst firm, Gartner, this can be achieved through initiatives such as implementing merchandise optimisation applications, real-time specific customer offers, customer-centric merchandising and marketing, and life cycle pricing optimisation.

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