Dabur cuts prices of shampoos, home care products by 9 pc

Mae Love
November 21, 2017

Passing on the benefits of the recent reduction in GST rates to the consumer, home-grown FMCG company, Dabur has announced a reduction of 9% in prices of existing stocks across categories such as shampoos, skincare and homecare.

"She has also requested all to give wide publicity to the revised MRP of products".

The Finance Secretary said it is absolutely necessary for every retailer to ensure that wherever MRP is written on a product, it is inclusive of all taxes.

Last week the GST Council slashed tax rates on fast-moving consumer goods and restaurants.

Meanwhile, GST group of ministers of IT network Chairman Sushil Kumar Modi has said that GST Network will launch a facility for businesses to make changes to their August and September GST return forms from tomorrow.

The government on Monday asked industry to immediately respond to the earlier appeal made by the finance minister to revise the maximum retail price (MRP) on all the products where GST rates were reduced by the GST Council.

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This move is part of the government's continuing efforts at rationalising the GST slab rates applicable to various products. The revised tax rates have come into effect from Wednesday.

"The benefit of reduction in the GST rate has to be passed on by the suppliers to the consumers by way of commensurate reduction in prices".

Paints and cement have been retained in the 28 per cent tax bracket.

The top tax rate of 28 per cent is now restricted to 50 items, including white goods, cement, paints, luxury and demerit goods like pan masala, aerated water and beverages, cigars and cigarettes, tobacco products.

The letter comes a couple of days after Finance Secretary Hasmukh Adhia, speaking on Doordarshan, warned FMCG companies that they could attract anti-profiteering action if their retailers failed to pass on the newer prices to consumers.

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